BR Choice Neighborhood Initiative

By focusing on our people, our neighborhood and our housing, BR Choice is working to transform our city with help from local, state and national partners. Learn more and join us as we build a community of opportunity and choice for ourselves and our future generations.


Through planning for disaster recovery


Through arts and culture


Through workforce development

Site Plans



The BR Choice Initiative is a collaborative effort among the U.S. Department of Housing and Urban Development, the City of Baton Rouge Mayor’s Office, EBR Parish Housing Authority, Build Baton Rouge, Baton Rouge Area Foundation and Integral Development.



As part of the federally-funded Choice Neighborhoods Initiative (CNI), BR Choice is committed to implementing a comprehensive plan to transform neighborhoods of concentrated poverty into neighborhoods of opportunity.



The BR Choice initiative targets an approximately 1.6 square mile area of two adjoining neighborhoods at the heart of north Baton Rouge – Smiley Heights and Melrose East.



Find out our goals for the community for people, neighborhoods, and housing – but more importantly, find out how we plan to achieve these goals.

Words from our

Community Leaders

J. Wesley Daniels, Jr., CEO of Partners Southeast

“The voices of families from these neighborhoods, as well as the stakeholders throughout the community, are vital to demonstrating overall support for this significant investment in education, economic opportunities and health/wellness,. We are particularly focused on one major aspect of the vision to create an attractive mixed-income, mixed-use neighborhood to increase the quality of life for the residents of Baton Rouge.”

Mayor-President Sharon Weston Broome, City of Baton Rouge/East Baton Rouge Parish

“The plan is focusing on the cradle to college-employment model while incorporating arts and culture and health and well.”

Year Completed

Planned Fall 2022


Senior | Units: 99


Integral Property Management



Cypress at Pinchback

501 Gardere Lane, Baton Rouge, LA 70810

Located behind St. Jude off Highland Road, close to great shopping and restaurants this tranquil and modern new construction community offers modern one- and two-bedroom apartments for seniors 62 years and older. Apartments are ADA compliant and come with a dishwasher and washer and dryer hook-up. Amenities include an exercise room, computer room, elevators, community room, walking trail, community garden, small gathering/reading rooms on each floor and social, health, wellness, and educational activities programmed for active seniors.